Kia e-Niro named category winner in new J.D. Power Electric
Vehicle Experience Ownership Study
- The e-Niro’s latest accolade reinforces the
strength of Kia’s electric vehicle line-up as the brand prepares for Plan S
strategy focusing on the future of the automotive industry
- Both 2019 and 2020 e-Niro models earn
the top spot in the Mass-Market Category
- Efficient crossover ranked highest in overall EV
owner satisfaction
February 22,
2021 – The Kia e-Niro has
been ranked number one among mass-market brands in the J.D. Power 2021 Electric
Vehicle Experience (EVX) Ownership Study. For this inaugural study, J.D. Power
surveyed nearly 10,000 electric vehicles (EV) owners on factors including
cost-of-ownership, battery range, and driving enjoyment to determine the
likelihood of repurchasing and recommending an EV.
“This is another
important accolade for the e-Niro,
further underlying its imapact on the EV market since its launch. It’s not easy
to be a market leader in this segment but that’s exactly what the e-Niro is,
delivering emissions-free driving capability and high-tech interior quality in
a crossover that is practical, functional and fun,” said Ronan Flood Managing
Director of Kia Ireland .
“The awards won by
both e Niro , and indeed e Soul bode
well for the Kia brand and positions us well for our future plans that will see
Kia launch 11 exciting next-generation EVs by 2025. The shift to
electrification has entered a new phase and we’re proud to be at the very forefront
of that momentum.”
With a strong
existing line-up of electric vehicles and an eye toward future transportation,
Kia is moving forward with the implementation of ‘Plan S’ and will invest $25
billion by 2025 on the future of electrification, mobility services, connectivity,
and autonomy.
The Kia e-Niro
opens a world of possibilities for drivers who are drawn toward popular
crossovers but also want the benefits that electric vehicles offer. With 395 Nm
of torque and four drive modes, the e-Niro’s robust electric powertrain gets
drivers where they need to go – quickly – while enjoying advanced technology
and connectivity in a stylish package that fits every lifestyle.
The
U.S. EVX Ownership Study, driven by a collaboration with PlugShare, sets the
standard for benchmarking satisfaction with the critical attributes that affect
the EV ownership experience. The overall EVX ownership index score measures
electric vehicle owners’ satisfaction (on a 1,000-point scale) in premium and
mass-market segments across seven factors: accuracy of stated battery range;
availability of public charging stations; battery range; the cost of ownership;
driving enjoyment; ease of charging at home; and vehicle quality and
reliability. This year’s study was fielded in October-November 2020 and
surveyed 9,632 owners of 2015-2021 model year BEVs and PHEVs.
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