Kia release teaser pics of the Kia EV6, our first dedicated BEV!!
Kia teases EV6, its first
dedicated EV
- First EV to use Kia’s
dedicated EV platform (E-GMP) and Kia’s new EV nomenclature
- Distinctive silhouette
displays sharp lines and high-tech details
-
Kia reveals new naming strategy for upcoming dedicated battery electric
vehicles
March 9,
2021 – Kia
Corporation has revealed the first official images of the ‘EV6’ – its first
dedicated battery electric vehicle (BEV) built on the company’s new EV platform
(Electric-Global Modular Platform, or E-GMP).
EV6 is
also the first of Kia’s next-generation BEVs to be developed under a new design
philosophy that embodies Kia’s shifting focus towards electrification.
“EV6 is the embodiment of both our brand purpose,
‘Movement that inspires’, and our new design philosophy. It has been designed
to inspire every journey by offering an instinctive and natural experience that
improves the daily lives of our customers, and provide user ownership that is
simple, intuitive and integrated.” said Karim Habib, Senior Vice President and
Head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold,
original and inventive electric vehicles.”
Kia’s
new naming strategy for upcoming dedicated BEVs
As part
of the company’s brand transition, Kia’s new dedicated battery electric
vehicles will be named according to a new naming strategy. The new approach
brings simplicity and consistency to Kia’s EV nomenclature across all global
markets.
All of
Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy
for consumers to understand which of Kia’s products are fully electric. This is
followed by a number which corresponds to the car’s position in the line-up.
Designed
and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6
will make its world premiere during the first quarter of 2021.
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